by Chloë Alyshea
"It’s no secret I often shop in my boyfriend’s closet, or find myself new treasures at the mens department. Wearing what you want, without any restrictions. That’s what fashion really means to me. I can already hear some guys thinking, so I have to borrow my girlfriend’s skirts now as well? No, that’s not totally what I mean of course (but cheers if you do so anyway!).
What I’m trying to get at, is completely blurring out the gender lines in fashion. And not only the part where we see unisex collections popping up all the time. But for gender as a subject to also be extended to in-store shopping experiences where traditional men and womens departments seem to blend or even disappear all together. No more awkward stares when I’m browsing at the traditional mens departments, or when I dive into a mens fitting room. But instead an open and welcoming vibe, a place where you can try whatever you like.
One of those stores is Gardrobe Store, located in my hometown Eindhoven, at the Strijp-S area. They sell a mix of fresh Scandinavian brands such as Hope, Wood Wood, Samsøe Samsøe, Henrik Vibskov and Stutterheim. A careful selection where Gardrobe Store aims to break those traditional gender boundaries as well. They even added a neutral section on their webshop. How cool is that?!
Not only Gardrobe broadens their gender borders, some of the brands do as well. A good example is the Swedish Hope, who recently released a gender-neutral collection ‘Changes’. They continue their exploration with new sizing labels, all items are marked in women- and mens sizes. Also denim brand Adnym brings unisex jeans to the table and the collections of Wood Wood easily fit for any gender beyond the spectrum.
Gender neutral clothing is not something new of course, but I do think we can highlight it more than ever. That’s why Gardrobe and I decided to collab together. Together we picked three neutral looks, including all kind of brands and mens or womens sizings. I hope you enjoy the results down below, and hopefully will expand your neutral garderobe even more."